This index measures AI adoption maturity across retail and consumer goods companies, scoring organizations on data readiness, use-case deployment, and measured business impact.

Demand forecasting remains the most widely deployed AI use case, but personalization initiatives show the highest reported revenue impact per dollar invested. Companies scoring highest on data readiness were three times more likely to report positive ROI from AI initiatives.

We expect embedded AI features within core commerce and ERP platforms to close the gap with custom-built models for mid-market retailers who lack dedicated data science teams.